Dubai Expo 2020 forecasts a unique attendance model for a world’s fair

Dubai Expo 2020 organizers project their six-month world’s fair will be visited 25 million times between opening day on 20 October 2020, and closing day on 10 April 2021. Dubai’s 25M figure is in line with visitation at comparable past expos (Milan 2015 visitation was 21M). But its attendance model is unique – because it forecasts that 70% of those visits will come from outside the UAE. That would constitute the largest proportion of international visitors in Expo history.

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